A little overboard on the use of the "Mr." title, but otherwise a good read on independent ski companies such as Wagner, Liberty, Bluehouse Skis, PM Gear, and Igneous.
I like Liberty's style. They started the company from their gambling winnings at SIA, have signed up a bunch of influential athletes, got some awards, and advertise smartly. They even have commercials on nossaTV. Here's a video, or more of a photo montage:
Saturday, December 29, 2007
NY Times Article on Independent Ski Co's
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